The Quick Answer. Waxes do not remove scratches and swirl marks. To remove a scratch, you need to use polish or compound if it's in the clear coat, or respray the area if it's gone into the colour coat or primer. Waxes can make very minor scratches and swirls look less severe but they will not hide deeper scratches.
Scratches can be removed from the metal pretty easily. It just takes a little bit of time and effort. All you will need is a good quality polishing cloth and a little elbow grease. Just make sure that your polishing cloth that is appropriate for use on stainless steel surfaces.
If using pre-soaked pads, gently glide it over the Apple Watch exterior, taking care to spend extra time on places with more scratches. If using polishing cream, apply to disposable microfiber cloth and apply a small amount to the Apple Watch, using same technique as above.
Clean the plastic surface with a damp cloth, rubbing in a circular motion around the scratch. Dry the area to remove any dirt which should make the process easier to carry out. Apply a mild abrasive, such as toothpaste, furniture polish, baking soda or plastic polish to the scratch.
For deeper scratches, polish isn't abrasive enough to fix the problem. For a deep scratch that's visible even when you wet it down, you have to physically sand the area with a solid abrasive, such as sandpaper.
Non-gel toothpaste can be used as-is, and baking soda can be mixed with water until a pasty consistency is reached. Make sure the surface is completely clean of dirt, dust, and food particles. Then dab a small amount of the compound onto a microfiber cloth and rub it continuously over the scratch.
Rub microfiber cleaning cloth over surface of Apple Watch to clean polish residue. To give you a good idea of how well this works, the left side of my Apple Watch is how it looked before polishing, while the right side has been fully buffed and polished.
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To keep your watch looking shiny and new, polish it every 3 months. You can easily remove small scratches from the metal with a small amount of elbow grease and patience. Watches made from steel, titanium, gold, and platinum, are the best candidates for polishing and can often be restored to their former glory.
Rub a polishing cloth over the scratched surfaces for up to 2 minutes.
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Some Apple Watches are more susceptible to scratches Although it is the weakest material, it does not seem to scratch as easily as the stainless steel version. Stainless steel is an alloy of iron and carbon and harder and brighter than aluminum. However, its shiny surface means scratches are more noticeable.